The author of You’ve Been Played: How Corporations, Governments, and Schools Use Games to Control Us All wants us to know that gamification is very bad for us as individuals and a society–expect when it’s used in one of the games he and his team designed, in which case it’s a thing of beauty.
He makes an excellent argument that employers and governments exploit workers and citizens, and that businesses ensnare customers with loyalty programs. I don’t think we need to read an entire book to get that–and it’s only in the last few pages that he suggests a few strategies to combat rampant gamification. Step 1 is simply awareness!