The Pixar Touch describes the rise of Pixar as a leader in the world of animated movies, ending with the Disney purchase of the company. The book is at its best at the beginning, when Pixar emerges as a company making… computer hardware! Who knew? The descriptions of the early years with unclear goals, massive work hours, and a band of gifted programmers straight from the local university sounds like many other startups, with the added bonus that we know it’s going to work in the end, even if they don’t.
The transformation from a geek-driven, computer-focused company to the world of storytelling and creative scripts feels like watching a butterfly come out of its cocoon. Too bad the author feels it’s necessary to recount boring lawsuits and business negotiations. The fun is in the birth of the movies and watching the creative teams marry technological advances with their imaginations. The publisher should include clips of the movies with the book.