* Frenemies by Ken Auletta

Frenemies: The Epic Disruption of the Ad Business (and Everything Else) is a messily organized book on a most interesting topic: the switch from traditional advertising channels to digital ads and direct consumer marketing. Of course, such a switch decimates ad agencies and individual careers and gives rise to new types of intermediaries and newly powerful digital companies. The book tries hard, too hard I think, to share portraits of advertising personalities, and seems to repeat itself over and over again as it explains how the switch in channels is leaving traditional media unable to rely on traditional revenue source while the newcomer digital companies are still learning the ropes (and, apparently, fudging their numbers with an abandon only computers can muster).  Maybe the most interesting part of the story is how traditional media is adapting by creating its own in-house advertising designers, but the development is recounted only hastily. Too messy for my taste

Leave a comment

Filed under Non fiction

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s