*** Hit Makers by Derek Thompson

Seamlessly moving from music to politics, movies, and fine art, Hit Makers: The Science of Popularity in an Age of Distraction explores the uncertain phenomenon of fame — and as you may surmise there is a large dash of luck in every hit. Still, the most intriguing aspect of popularity is the balance between innovation and familiarity, since humans need a bit of both. The author illustrates his argument with fresh, deftly told stories, and he is not afraid to expose the darker side of applying the psychological methods he explains. The book is easy to read but the ideas will stay with you.


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