** Emotional Design by Don Norman

Following the wonderful The Design of Everyday Things, Norman brings us Emotional Design: Why We Love (or Hate) Everyday Things, which shows how objects can appeal to us on a visceral level, a behavioral level, or a reflective (emotional) level, and  how we can be drawn to objects that make us feel good even though they may be useless.

There is a long, rather tedious, and seemingly unconnected chapter about robots, which you may want to skip. The rest of the examples are lively and inspiring.


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