** Emotional Design by Don Norman

Following the wonderful The Design of Everyday Things, Norman brings us Emotional Design: Why We Love (or Hate) Everyday Things, which shows how objects can appeal to us on a visceral level, a behavioral level, or a reflective (emotional) level, and  how we can be drawn to objects that make us feel good even though they may be useless.

There is a long, rather tedious, and seemingly unconnected chapter about robots, which you may want to skip. The rest of the examples are lively and inspiring.

Advertisements

Leave a comment

Filed under Non fiction

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s