** Originals by Adam Grant

Originals: How Non-Conformists Move the World is a messy book that seems not to be able to decide whether it is a self-help book or simply a trove of entertaining stories. As the former, it is prone to drawing lessons from isolated anecdotes but the entertaining and profoundly optimistic voice of the author carries the narrative through. And there are many good ideas, in particular  on how to communicate new ideas: from highlighting the reasons not to support the idea (to disarm the audience and preempt objections) to repeating exposure to unfamiliar ideas, to systematically seeking out the opposition.

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