*** Misbehaving by Richard Thaler


Misbehaving: The Making of Behavioral Economics is an entertaining (really!) history of how economics switched from thinking of us a purely rational “Econs” and started embracing that we “Humans” consider many other factors when making decisions, including economic decisions. Armed with dry wit and self-deprecating humor, the author relates his own adventures, his colleagues’, and the principles of behavioral economics, in which actors possess bounded rationality, willpower, and self-interest.

I enjoyed the many personal stories, including the highly comedic selection of offices by the Economics department, which proves if any proof was needed that no one, even Economics professors, are pure “Econs”.



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