The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers is a strangely basic business book about what to do as a CEO — filled with common sense HR practices such as how to do clean layoffs when the company is not doing well, how to fire friends, how to not become obsessed by metrics, and how to design organizations by thinking about how communication needs to flow. It starts with an annoyingly long boast about how wonderful the author is at being a CEO, both in peace and war. Who knew that someone with such a storied work history would need to reassure himself in that way? And I could not understand why everything has to be F**ing insane. Why does profanity gets to be the norm?