The Impulse Society: America in the Age of Instant Gratification discusses how businesses have tapped into our natural instinct to grab pleasure now rather than work towards a future one — and the author clearly thinks we should go back to the good old days. I have my doubts. For instance, when he explains that the stagnation of median income is caused by this impulse society, I wonder whether globalization may not be a better explanation. And his belief that we are just helpless creatures in the face of instant gratification merchants is absorb: we are (last time I checked) sentient beings so surely we can resist once we realize what is happening! And our instant-communication madness will surely subside once we learn to master it, just like we mastered every pervious communication revolution in the past. As you can see, I did a lot of arguing while reading, never a good sign!