Daily Archives: January 13, 2014

** Social by Matthew Lieberman


Social: Why Our Brains Are Wired to Connect┬ástarts by showing how social reasoning uses completely different brain structures than rational reasoning (hence we can come to surprisingly strange conclusions under the influence of emotions). But at the same time social pain (and pleasure) activates the same areas of our brains — so that we are naturally rewarded for paying attention to others, being altruistic, and conforming to group norms. The author suggests applications of our social brain to the business world and to teaching — some a little outlandish, but interesting nevertheless.

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