** Brick by Brick by David Robertson

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry is awkwardly constructed as a book-length consulting case study, all the more awkward since the very same rules of innovation were apparently followed before near-catastrophic failure and after it (showing that so-called best practices are not so best after all). That being said, if you are likely to find Legos in your purse, or under your dangerously bare feet, or you just remember those days, the history of the LEGO empire, from its humble beginnings as a wood (!) toy manufacturer to todays’ high-tech Mindstorms should be enjoyable, minus the management consulting jargon…

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