Daily Archives: June 4, 2013

** Contagious by Jonah Berger

Contagious: Why Things Catch On┬áis an applied psychology book that focuses on how advertising can be designed for its object to go viral. It comes complete with its own surprisingly un-catchy mnemonic , STEPPS, and more than occasionally reads like a pastiche of the business books with lurid covers that still beckon from airport kiosks. Snarkiness aside, it’s nicely written and solidly researched, unlike said books with lurid covers, and if you are looking to advertize to consumers you will find many good techniques in there.

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Filed under Non fiction