*** To Sell is Human by Daniel Pink

Before you dismiss To Sell Is Human: The Surprising Truth About Moving Others as a boring business book, pause and think about all the situations in which we attempt to “move” people, as the subtitle indicates, or convince them to change their behavior. All of us are in the convincing business, and some professions that seem quite removed from selling (teachers, physicians and others in the health care field) are all about behavior change. With that, the author launches into a series of fast-paced observations, some trite but many enlightening, about how to sell better, including often neglected topics such as how to write a good email subject, and always with the view that respect is tantamount. No hard sell here!

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