Do not be deterred by the lowbrow self-help title (and the even worse subtitle). The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism is a wonderful compendium of psychological research studies, stories, and, practical advice on how to relate better with others, without the superficial feeling of a standard self-help book that offers tips and tricks, with no substance.
Much of the advice proffered here is common sense, and much of it centers on being completely present with listeners and on carefully considering how to present topics so as to meet the listeners’ concerns. What I particularly enjoyed were the many small practices to get to be present, powerful, and warm (the winning trio of charisma). It’s a treasure trove of a book.