** Louder than Words by Benjamin Bergen

Louder Than Words: The New Science of How the Mind Makes Meaning is hard work (if you are afraid of verb tenses and aspects you will find yourself flipping fast through some pages!) but I found it quite interesting as it illuminates from a scientific perspective what good writers do instinctively: exploit the way our brains ascribe meanings to words to create feelings or to convince us of an argument. The author writes with a light tone and lots of examples so perhaps you can be convinced to overlook the hardships I mention in the first sentence?

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