** The Art of the Sale by Philip Delves Broughton


Forget the misleading  subtitle. The Art of the Sale: Learning from the Masters About the Business of Life is far from a self-help book on selling techniques, but rather a reflection on what it takes to be a great salesperson, written by a sympathetic admirer of great salespeople who does not shy away from exposing shady techniques here and there. I especially liked the portraits of well-known and obscure salespeople he includes, from the Dalai Lama to Memo the handyman (Memo would be the obscure one!) I also thought it very interesting that he finds that the best salespeople deploy and feel a great deal of affection for their customers, much like the customer support tribe with whom I spend my working life.

1 Comment

Filed under Non fiction

One response to “** The Art of the Sale by Philip Delves Broughton

  1. Philip Delves Broughton

    Thanks so much for this! Delighted you enjoyed the book – and Memo in particular. He’s a fascinating guy. Best of luck with your customer support, an invaluable part of the sales process.

    Philip

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