** The Man who Sold America by Jeffrey Cruikshank

Parts of The Man Who Sold America are fascinating, as when it describes how Albert Lasker pioneered all kinds of now standard techniques for advertizing including tracking responses to ads, making ads describe specifics, even if they are not absolutely unique, and including the ads in other media such as the famous soaps. When the book and Lasker venture into politics or the funding of cancer research (touching again on topics from The Emperor of All Maladies), my eyes glazed over.

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