Daily Archives: November 10, 2010

** The Upside of Irrationality by Dan Ariely

A sequel to Predictably Irrational, The Upside of Irrationality focuses on the benefits of irrationality. Like the earlier book, the writing flows well and the anecdotes are funny and often thought-provoking. For instance,  high bonuses actually decrease performance for demanding jobs — maybe that’s the real explanation of the banking crisis? It turns out that the best motivator is, simply, to pay attention to people and to their performance. And irate customers react quite well to being told flat-out that problems happen — but only if they are shown some sympathy beforehand.

I liked this book much better than the other one, probably because it was a little more lighthearted. It turns out that it may be good for our psyches not to be 100% rational!

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Filed under Non fiction