Switch by Chip Heath and Dan Heath

Switch discusses how to make changes, whether personal or in organizations, interleaving techniques with practical examples drawn from many different fields, from schools to families to businesses. One example that’s awkward when read today is BP’s “no dry holes” goal — I bet they wish that Gulf Coast hole would dry up just about now…  And I would not wrap my head around the main metaphor of rider vs. elephant (one is the rational side and the other the emotional side, but I could not keep them straight even while I was reading the book). Still, I liked the book very much and found the techniques useful: get started, even with a tiny step; find a bright spot and work from that; tweak the environment.

Enjoyable and useful.

1 Comment

Filed under Non fiction

One response to “Switch by Chip Heath and Dan Heath

  1. Pingback: Books of the Month – July 2010 « FT's Books

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