Sway by Ori Brafman & Rom Brafman

Sway is yet another contribution to the recently crowded field of books about why people behave the way they do. It focused on irrational behaviors, with many examples taken from sports, politics, and everyday life.  The stories are fun but try Blink or Freakonomics instead.

2 Comments

Filed under Non fiction

2 responses to “Sway by Ori Brafman & Rom Brafman

  1. Pingback: How We Decide by Jonah Lehrer « FT’s Books

  2. Pingback: The Art of Choosing by Sheena Iyengar « FT's Books

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