Predictably Irrational belongs to the popular segment of psychology books about decision-making — here economic decision-making. There are many interesting stories such as why we bring presents to dinner parties rather than crisp $50 bills, and why (for the same reasons) people steal office supplies but not money from petty cash. But somehow each story remains separate and strangely non-enticing. Try Freakonomics or The Tipping Point for more excitement.
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FT's Books · Opinionated, eclectic book reviews
Pingback: Neuromarketing » Book Review: Predictably Irrational
Do you think it is non-enticing because there are many chapters on different topics?
Are there any particular chapters that you did not like?
Best
Dan
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